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PPC (Google Ads) Training

PPC training on Google Ads (Google AdWords)

  • Maximise your PPC campaigns for leads, sales or eCommerce conversions
  • Customised 1-2-1 or group sessions to accomodate varying skill levels
  • Optimisation tips and best practice to increase conversions on landing pages

What do you need?

Add your details to the PPC training form below and we’ll send you our training brochure.

Scaleable PPC Training

Define your PPC strategy, plan and monthly targets. Set up analytics and track goals for your PPC campaigns.

Create effective, well structured campaigns that attract targeted visitors to your website.

Optimise landing pages to encourage visitors to complete a lead form, call your business or buy online.

Learn how to use reports to measure, improve and report the performance of your Google Ads campaigns.

One to One


Class Room


Designed for you

PPC Training Glasgow

PPC training courses

Adlantic provide three levels of PPC training. Fill in the form here for more details on our PPC training courses.

Level 1 (Fundamentals) is aimed at marketers who are new to PPC who want to learn the fundamentals of the Google Ads platform, define their goals, set up well structured campaigns and measure performance effectively.

Level 2 (Intermediate) provides greater insights into your existing campaigns providing tips on how to write compeling ad copy, better use of keyword match types, negative keywords, improving quality score, creating ad extensions, ad scheduling, managing bidding strategies and adjusted bidding strategies.

Level 3 (Advanced) offers best practice techniques for managing and reviewing your campaigns on a daily, weekly and monthly basis. The importance of remarketing and how to set it up. Multi-attribution using Google Analytics. We also cover conversion rate optimisaiton and landing page design in greater detail to increase leads and sales.

How we work

Dedicated ppc service

How we deliver PPC training

PPC training from Adlantic can be delivered at your business premises or in our training facilities in Glasgow.

We will call to discuss your requirements, skill level and business needs to select the right level of training.

Urgent Training

If a member of your team has recently left and you need 1-2-1 support we will custom our course to bring you up to speed quickly in PPC management.

We also offer white label PPC services if you need to temporarily fill a gap in your agency or in-house marketing team.

PPC Channels

To deliver PPC training we use the Google Ads platform, Google Analytics, Google Trends, Search Console. We also use a number of PPC managment tools such as Spyfu for intermediate and advance PPC training. We can extend PPC training to the Microsoft Advertising platform (Bing) and other social networks such as LinkedIn, Facebook and Twitter.