Level 1 (Fundamentals) is aimed at marketers who are new to PPC who want to learn the fundamentals of the Google Ads platform, define their goals, set up well structured campaigns and measure performance effectively.
Level 2 (Intermediate) provides greater insights into your existing campaigns providing tips on how to write compeling ad copy, better use of keyword match types, negative keywords, improving quality score, creating ad extensions, ad scheduling, managing bidding strategies and adjusted bidding strategies.
Level 3 (Advanced) offers best practice techniques for managing and reviewing your campaigns on a daily, weekly and monthly basis. The importance of remarketing and how to set it up. Multi-attribution using Google Analytics. We also cover conversion rate optimisaiton and landing page design in greater detail to increase leads and sales.