Your Market Demand
New Keyword Opps
Optimisation & Bid Tips
“Adlantic’s approach combining PPC and social media boosted conversions up 114%. The team are an extension of our marketing, happy to answer questions and up the ante when needed. If you need to drive more leads into your business, hire Adlantic!”
CEO, Canongate & FutureScot
Define your PPC strategy, plan and monthly targets. Set up analytics and track goals for your PPC campaigns.
Create effect, well structured campaigns that drive users with intent to buy to your website. Learn how to use reports to measure and report the performance of your Google Ad campaigns.
Adlantic provide three levels of PPC training. Fill in the form here for more details on our PPC training courses.
Designed for you
PPC training courses
Level 1 (Fundamentals) is aimed at marketers who are new to PPC who want to learn the fundamentals of the Google Ads platform, define their goals, set up well structured campaigns and measure performance effectively.
Level 2 (Intermediate) provides greater insights into your existing campaigns providing tips on how to write compeling ad copy, better use of keyword match types, negative keywords, improving quality score, creating ad extensions, ad scheduling, managing bidding strategies and adjusted bidding strategies.
Level 3 (Advanced) offers best practice techniques for managing and reviewing your campaigns on a daily, weekly and monthly basis. The importance of remarketing and how to set it up. Multi-attribution using Google Analytics. We also cover conversion rate optimisaiton and landing page design in greater detail to increase leads and sales.
How we work
How we deliver PPC training
PPC training from Adlantic can be delivered at your business premises or in our training facilities in Glasgow.
We will call to discuss your requirements, skill level and business needs to select the right level of training.
If a member of your team has recently left and you need 1-2-1 support we will custom our course to bring you up to speed quickly in PPC management.
We also offer white label PPC services if you need to temporarily fill a gap in your agency or in-house marketing team.
To deliver PPC training we use the Google Ads platform, Google Analytics, Google Trends, Search Console. We also use a number of PPC managment tools such as Spyfu for intermediate and advance PPC training. We can extend PPC training to the Microsoft Advertising platform (Bing) and other social networks such as LinkedIn, Facebook and Twitter.