Marketing Consultant

Welcome. I’m Alison McHugh.

I am a data-driven marketing consultant with over twenty years experience, including ten years in a corporate marketing department and ten years leading digital in the fast pace of an agency environment.

As the digital landscape changes more data and tools have become available for businesses to manage marketing in house. Often, it can be hard for businesses to keep up and develop their team internally. Sometimes, teams can fall into the trap of running ad-hoc tactical activities that are disjointed from sales teams and their commercial goals.

That’s where a strategic marketing consultant with specialist skills in digital becomes an invaluable resource. I can support your business by creating a strategic plan aligned to commercial goals that allows the team to execute effectively across multiple channels. My experience managing a multi-disciplinary agency means I can help guide your expanding marketing team, helping to set up marketing operations and establish new processes for benchmarking and reporting, if that’s what you need.